3D Sculpted foam figures by Epic Studios

How to Boost Your Brand with a 3D Prop Sculpture

What Is a 3D Prop Sculpture? A 3D prop sculpture is an object that’s sculpted in the form of an object or concept to be used as an advertisement or trade show display. 3D sculptures can take any shape and often include intricate details, so they stand out at trade shows and are sure to catch the eye of attendees passing by your booth.

Why Should You Use Prop Sculptures

Because they’re as effective as 1,000 words. In fact, it may take years for your customers and prospects to internalize your company’s brand message. But when you turn that message into visual props that get used in their everyday lives — and continue to reinforce your brand daily — you make an impact.

What Kind of Message Do You Want to Convey?

The most important aspect of your sculpture is its message. What do you want people to think when they look at it? Do you want it to convey professionalism and trustworthiness, warmth and comfort, creativity and vision? It’s important that your prop sculptor understands what you’re trying to say.

Where Should You Place Your Prop Sculpture

This is where you start to ask yourself some questions. Is your sculpture meant for an exhibit area, or will it be displayed in a common area? Will it serve as an accent piece or be highly visible? If you’re looking for impact, go big — no pun intended. If your statue will be displayed in an area that’s often cluttered (like near registration), consider choosing something smaller, so it doesn’t get lost in all of that visual noise.

Tips for Building a Successful Sculpture

Regardless of your experience in sculpture, there are some things you need to know before building a successful sculpture. The first thing you must do is hire a professional. Sure, sculpting can be fun, but it’s not something that should be taken lightly, and attempting it yourself can prove dangerous and even cost you plenty of money if you don’t know what you’re doing.

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